THROUGH MARKET RESEARCH, WE FOUND A DISCONNECT BETWEEN CONSUMERS’ CARE FOR THE ENVIRONMENT AND THEIR HAIT OF BORED SHOPPING. SO, WE CREATED DRIPPY DAWG.

DRIPPY DAWG IS A GOOGLE CHROME EXTENSION VIDEO GAME LINKED TO SEVEN OF THE MOST POPULAR FAST FASHION WEBSITES. UPON DOWNLOADING THE EXTENSION, CONSUMERS ARE ENCOURAGED TO EXPRESS THEIR BOREDOM IN A MORE SUSTAINABLE WAY BY PLAYING THE GAME INSTEAD OF OVERCONSUMING PAST FASHION.

THE DRIPPY DAWG TEAM RECEIVED FUNDING TO EXECUTE AND MARKET THIS SOLUTION, ULTIMATELY SAVING $8,000 FROM FAST FASHION WEBSITES.*

* THIS ESTIMATION IS BASED ON SHEIN’S 2021 REVENUE STATISTICS