SPOTIFY ROOTS
THIS SUBMISSION WAS SHORTLISTED FOR THE 2024 CANNES FUTURE LIONS COMPETITION.
THE BRIEF
HOW CAN SPOTIFY SPREAD POSITIVITY BY USING TECHNOLOGY TO BRING LISTENERS CLOSER TO THE CREATORS AND COMMUNITIES THEY LOVE?
THE team
MIA SIMMONS - PRODUCER
RYAN SADIGH - EDITOR
MICHAEL KINNERK - CREATIVE
SOWMYA SHANKAR - STRATEGIST
SPOTIFY ROOTS ALLOWS LISTENERS TO UNDERSTAND THE INSPIRATION AND HISTORY THAT MAKES MUSIC SO MEANINGFUL. IT ALLOWS US TO PAY HOMAGE TO THE ROOTS OF THE MUSIC WE LOVE IN THREE DIFFERENT WAYS: SONG ROOTS, YOUR ROOTS, AND OUR ROOTS.
THE PROJECT
SONG ROOTS ALLOWS USERS TO DIVE INTO THE INSPIRATION OF EACH SONG.
YOUR ROOTS ALLOWS USERS TO UNDERSTAND WHAT INFLUENCES THEIR TASTE.
OUR ROOTS ALLOWS USERS TO CONNECT WITH EACH OTHER AND FIND COMMON GROUND IN THEIR SHARED MUSIC INFLUENCES.