THIS PROJECT ENTAILED BUILDING A FULL FUNNEL MARKETING STRATEGY FOR GATE 14 FITNESS IN EL SEGUNDO, CA. THIS WORK WAS DONE IN COLLABORATION WITH CAT TORNEROS AND MIKE KINNERK.
GATE 14
FULL FUNNEL MARKETING STRATEGY
WE BEGAN BY ESTABLISHING WHO GATE 14 IS AS A BRAND.
WE THEN HIGHLIGHTED THE CHALLENGES THE BRAND WAS FACING.
WITH THESE CHALLENGES, WE THEN HIGLIGHTED OPPORTUNITIES FOR GATE 14 AT THE TOP, MIDDLE, AND BOTTOM OF THE MARKETING FUNNEL.
NEXT, WE UTILIZED MARKET RESEARCH TO IDENTIFY THREE MAIN PERSONAS TO TARGET.
WE BUILT OUR STRATEGY BY WRITING A BRAND MANIFESTO.
TOP OF FUNNEL
CONTENT TO INCREASE BRAND AWARENESS
LOGO + TAGLINE REVAMP
TIKTOK CONTENT TO INCREASE REACH TO TARGET DEMOGRAPHIC
PODCAST FEATURE TO REACH TARGET AUDIENCE
WILDPOSTINGS TO REACH EL SEGUNDO COMMUNITY
MIDDLE OF FUNNEL
CONTENT TO INCREASE BRAND AWARENESS
ON TREND + TESTIMONIAL TIKTOKS
FACEBOOK PAID ADS
INSTAGRAM CAMPAIGN HIGHLIGHTING GATE 14’S COMMUNITY EFFORTS + GOAL TO BE “NOT A GYM”
GATEWAY TO GATE14: STRATEGY TO EASE IN FIRST-TIMERS
BOTTOM OF FUNNEL
CONTENT TO INCREASE BRAND AWARENESS
BRAND PARTNERSHIP WITH LOCAL BUSINESSES
SMS + EMAIL MARKETING
