VACATION, INC. IS KNOWN FOR THEIR BEACHY, BUBBLY, ‘80s RESORT BRANDING - AND THEIR SPF IN A WHIPPED CREAM CAN. THE DESIGN OF THIS AD IS INTENDED TO HAVE A POSTCARD FEEL TO FIT THE VACATION THEME. THE RETRO FONT OF “GIVE YOUR SKIN A TREAT!” GIVES A SENSE OF ‘80s NOSTALGIA, AND THE SOFT RED COLOR AND VACATION LOGO BOTH FIT THE BRANDING. THE PLACEMENT OF THE SPF ON A WHIPPED CREAM SHELF HIGHLIGHTS THE UNIQUENESS OF VACATION’S PACKAGING, WHICH IS A DISTINCTIVE ASSET OF THE BRAND.